Bangkok, Bangkok
Id: 74195
E-commerce Marketing Manager (Chinese national)
Job description:
- Develop integrated e-commerce marketing plans for new product launches, major campaigns and key products, defining objectives, strategies, budgets and resources.
- Manage on-platform advertising across Shopee, Lazada and TikTok, as well as off platform traffic acquisition, continuously optimizing traffic, conversion and ROAS.
- Develop product selling points based on consumer and competitor insights, and lead the visual strategy for key visuals, product detail pages and campaign pages.
- Manage planning, design and media buying teams, and collaborate with GTM and Marketing teams to drive project execution.
- Regularly review marketing performance and establish best practices for mid-to high-end products, IoT products and new product launches.
Qualifications:
- Chinese nationality.
- Bachelor's degree or above.
- Fluent in Chinese and Thai, with Thai proficiency sufficient for local team management and platform negotiations.
- Minimum 5 years of e-commerce experience, including at least 2 years of team management experience.
- Hands-on experience with Shopee, Lazada and TikTok e-commerce operations and marketing.
- Familiar with platform advertising, traffic acquisition, campaign planning, budget management, ROAS and conversion optimization.
- Experience in 3C / consumer electronics is highly preferred.
- Strong ownership, execution, data analysis and cross-functional collaboration skills.
Why is This a Great Opportunity:
Accept local hire or relocation from China, supporting flight tickets round trip once a year . Famous electronic company in China
Salary Type : Annual Salary
Salary Min : ¥ 300000
Salary Max : ¥ 400000
Currency Type : CNY
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